All workCpg · Global brand

Red Bull Canada

Red Bull Canada: a viral Summer Edition national campaign, plus content production and event activation support.

ContentCampaignEvent activation
Red Bull Canada work sample
Red Bull Canada work sample
Red Bull Canada work sample
Red Bull Canada work sample
Red Bull Canada work sample

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01 · The situation

Where they started.

Red Bull Canada, the global brand behind iconic sports events and energy drinks, needed a production partner for its national Summer Edition campaign, along with other content projects and support for activations and events.

Red Bull runs at high volume, high intensity and high standards. We plugged into that cadence: production, coverage and campaign assets across Canadian markets.

02 · The work

What we ran.

  1. 01

    Produced photography, videography, and event coverage for Red Bull activations across Canada.

  2. 02

    Created viral social media campaigns including the Summer Edition launch.

  3. 03

    Delivered content featured on Red Bull Canada's social media and website.

  4. 04

    Managed experiential marketing coordination for multiple event collaborations.

03 · The results

What changed.

ViralSummer edition social media campaign
FeaturedRed Bull Canada official channels
NationalEvent coverage across multiple cities
ExperientialActivation production + coordination
ReusableAssets deployed across channels
Multi-yearContent engagement

Multi-year content engagement with event coverage delivered per activation.

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