As one of the most iconic names in global motorsport and performance tires, Pirelli Canada brought on Luxy Media to support their national marketing efforts with content creation, social media strategy, and event activation. Acting as an embedded extension of their team, we help align strategy, promotions, and creative execution across digital and on-site initiatives.

Our collaboration spans across the full social media lifecycle—from developing strategic content calendars and running paid ad campaigns to producing professional visual assets for corporate and dealer-facing promotions. We also provide full-spectrum support for event coverage, assisting with both coordination and production for major Pirelli events and activations across Canada. Whether it’s premium video content, photography, or graphic design, we ensure every touchpoint reflects Pirelli’s high-performance brand.

Services:

  • Social Media Strategy & Content Creation
  • Corporate Event Coverage (Video, Photo & Coordination Support)
  • Brand Storytelling & Visual Direction
  • Paid Advertising Campaign Management

Impact:

  • Increased engagement and reach across Instagram, Meta, and LinkedIn
  • Clear and consistent content strategy aligned with seasonal promotions and product launches
  • Stronger event execution with integrated coordination and production support
  • High-quality visuals used across retail partner and corporate channels
  • Seamless collaboration with Pirelli’s internal marketing team for real-time initiatives
  • Elevated social media presence with measurable improvements in post performance and follower growth

As one of the most iconic names in global motorsport and performance tires, Pirelli Canada brought on Luxy Media to support their national marketing efforts with content creation, social media strategy, and event activation. Acting as an embedded extension of their team, we help align strategy, promotions, and creative execution across digital and on-site initiatives.

Our collaboration spans across the full social media lifecycle—from developing strategic content calendars and running paid ad campaigns to producing professional visual assets for corporate and dealer-facing promotions. We also provide full-spectrum support for event coverage, assisting with both coordination and production for major Pirelli events and activations across Canada. Whether it’s premium video content, photography, or graphic design, we ensure every touchpoint reflects Pirelli’s high-performance brand.

Services:

  • Social Media Strategy & Content Creation
  • Corporate Event Coverage (Video, Photo & Coordination Support)
  • Brand Storytelling & Visual Direction
  • Paid Advertising Campaign Management

Impact:

  • Increased engagement and reach across Instagram, Meta, and LinkedIn
  • Clear and consistent content strategy aligned with seasonal promotions and product launches
  • Stronger event execution with integrated coordination and production support
  • High-quality visuals used across retail partner and corporate channels
  • Seamless collaboration with Pirelli’s internal marketing team for real-time initiatives
  • Elevated social media presence with measurable improvements in post performance and follower growth