Groupe Gabriel Case Study | 1,000% Reach Growth

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01 · The situation

Where they started.

Full brand support for Groupe Gabriel's 30+ dealerships — social media, manufacturer activations, event coverage, and ongoing marketing consultation. One of Canada's largest automobile dealership groups, representing Porsche, Audi, and Land Rover, they started with minimal digital presence across their portfolio and no unified strategy to leverage their scale.

A dealer group of this size has a compounding advantage in digital — if anyone is running it. We became the embedded team running it, across every rooftop.

02 · The work

What we ran.

01
Served as an embedded extension of the client's team for 8 years managing social media across 30+ dealership pages.
02
Produced viral video campaigns for brands including Audi, Porsche, and JLR.
03
Provided photography, videography, event coverage, advertising design, and consulting.
04
Created content featured on official manufacturer websites and social media pages.

03 · The results

What changed.

1,000%Reach growth · 12 months

300%Reach growth · first 3 months

30+Dealerships onboarded and managed

#1Top dealership group in Canada · digital

3.2×Engagement vs. automotive benchmark

8yrsEmbedded extension of their team

300% reach increase within first 3 months. 1,000% growth by Month 12.

04 · In their words

Michel TanbeMarketing Manager · Groupe Gabriel

“

We have been working with Luxy Media for several years now and I can confidently say their service is consistently excellent. … They understand our objectives and deliver quality work every time.

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