Pedlex Case Study | 100+ Page Website Rebuild

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01 · The situation

Where they started.

Pedlex, a leading force in designing and installing storage and handling systems since 1976, had an outdated digital presence that didn't reflect their nearly 50 years of industry leadership. The website was bloated, hard to navigate, and they had no e-commerce for their parts and accessories division.

Nearly 50 years of technical authority buried under a site nobody could navigate. The brief: rebuild top to bottom, ship e-commerce, and restore digital to match the legacy.

02 · The work

What we ran.

01
Redesigned and rebuilt the entire website from the ground up — 100+ pages of technical and service-driven content.
02
Launched a fully integrated Shopify e-commerce experience for parts and accessories.
03
Revamped product brochures, brand content, and produced a corporate video.
04
Implemented SEO strategy, UX optimization, and structured content taxonomy.

03 · The results

What changed.

100+Pages rebuilt from scratch

74%Organic traffic lift

ShopifyFirst-ever e-commerce for parts + accessories

MultiVertical SEO ranking improvements

90daysFull rebuild deployed

Future-readyDigital foundation aligned with legacy

Full rebuild deployed within 90 days. Ongoing optimization and expansion.

04 · In their words

Milen MinchevMarketing Director · Pedlex

“

A trusted partner for already 3 years. Luxy Media has redesigned our website, worked on our online store, and created 3 catalogs and brochures for us. In addition, their full service included a photo and video shoot for our new website.

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