Groupe Orbis Case Study | Brand, Web & Lead Gen

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01 · The situation

Where they started.

Groupe Orbis launched as a new mortgage agency with ambitions to become a national player. They needed a full brand identity, a production website, a lead generation engine, and the marketing infrastructure to compete with incumbents — from day one.

No legacy, no existing pipeline, no digital presence. The brief: build every layer of marketing — brand, web, paid, recruitment — in parallel with the business itself.

02 · The work

What we ran.

01
Built full brand identity and marketing asset system from scratch.
02
Designed and developed the main website with multiple dedicated landing pages per service.
03
Launched and managed SEM + SMM as the primary source of inbound leads.
04
Ran a dedicated recruitment marketing campaign with landing pages and promotional video.
05
Built a custom mobile app integrated with their CRM and intranet.

03 · The results

What changed.

7+yrsContinuous partnership from inception

#1Fastest-growing mortgage brokerage in Canada

PrimarySMM + SEM: the top lead source

Multi-provinceHyper-targeted awareness campaigns

Custom appConnected to their intranet and CRM

Day 1Partners since inception

Partners since inception. Continuous expansion across provinces.

04 · In their words

Megan MartinMarketing Director · Orbis Mortgage Group

“

We've been working with Luxy for roughly 7 years and the service has been consistently impressive. Their team is proactive in servicing clients and always goes the extra mile to ensure tailored marketing solutions are not just identified but also achieved.

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