Salon de L’auto

The Montreal International Auto Show is the premier auto show in Quebec, attracting nearly 200,000 visitors each year. Over 500 vehicles are showcased, including electric, hybrid, and traditional vehicles as well as light trucks and related products.

We worked alongside the internal marketing team to develop a comprehensive strategy for content creation, social media marketing, and event coverage. The results of our collaboration were impressive: an increase of 10% in visitors and sales, new brand partnerships, and a significant boost in engagement and social media reach in the first year, making the event the most active auto show on social media in Canada.