Government institution — 5-year social media partnership: 500% YouTube growth, 1M+ campaign views.
The Parliament of Canada needed to modernize its digital presence and reach younger Canadians through social media. The YouTube channel was underperforming, guide recruitment applications were declining, and content wasn't breaking through on any major platform.
A federal institution can't chase trends — but it also can't stay invisible to the audiences it's meant to serve. The brief: modernize without losing institutional voice, and turn digital into a measurable recruitment and engagement channel.
We diagnose where marketing is leaking and tell you, honestly, if we're the right team to fix it.
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