Luxy Media has been proud to work with OTW Shop, a leading Canadian retail and online store specializing in streetwear and urban fashion. With over 5 brick-and-mortar stores across the country, OTW Shop offers a curated selection of the latest styles from top brands such as Nike, Adidas, and many more hype brands.

We optimized the OTW Shop Shopify store through website optimization and the integration of digital solutions, including a comprehensive marketing plan with paid advertising, social media management, and newsletter campaigns. Our efforts have resulted in a consistent user experience, increased cost per sale, and overall support for their online store. The store has seen immediate success with an increase in user sessions and conversions on the Shopify platform, as well as increased social media engagement.


  • SEM & SMM

  • Shopify development

  • Content Creation

  • Newsletter Campaigns

  • Viral short-form video content


  • Increase in user sessions and conversions on the Shopify store
  • Numerous viral Tik Tok videos
  • Measurable ad spent conversion on our SEM & SMM campaigns
  • Content strategy and social media calendar integration
  • Automated newsletter blast
  • Hyper-targeted multi-location campaigns Canada wide.