{"id":5763,"date":"2024-10-17T09:11:35","date_gmt":"2024-10-17T09:11:35","guid":{"rendered":"https:\/\/luxymedia.com\/work\/parliament-of-canada\/"},"modified":"2025-08-20T06:49:26","modified_gmt":"2025-08-20T06:49:26","slug":"parliament-of-canada","status":"publish","type":"portfolio","link":"https:\/\/luxymedia.com\/fr\/work\/parliament-of-canada\/","title":{"rendered":"Parliament of Canada"},"content":{"rendered":"\n\t<section class=\"section\" id=\"section_2005505994\">\n\t\t<div class=\"section-bg fill\" >\n\t\t\t\t\t\t\t\t\t\n\t\t\t\n\n\t\t<\/div>\n\n\t\t\n\n\t\t<div class=\"section-content relative\">\n\t\t\t\n<div class=\"row row-collapse row-full-width\"  id=\"row-491277000\">\n\n\t<div id=\"col-523662988\" class=\"col medium-6 small-12 large-6\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n<div class=\"row row-collapse row-full-width\"  id=\"row-558446548\">\n\n\t<div id=\"col-1911846049\" class=\"col small-12 large-12\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\t<div class=\"img has-hover x md-x lg-x y md-y lg-y\" id=\"image_154042073\">\n\t\t\t\t\t\t\t\t<div class=\"img-inner dark\" >\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"705\" height=\"605\" src=\"https:\/\/luxymedia.com\/wp-content\/uploads\/2024\/10\/1.1-COVER-PORTFOLIO-MAIN-705x605-2.jpg\" class=\"attachment-original size-original\" alt=\"\" srcset=\"https:\/\/luxymedia.com\/wp-content\/uploads\/2024\/10\/1.1-COVER-PORTFOLIO-MAIN-705x605-2.jpg 705w, https:\/\/luxymedia.com\/wp-content\/uploads\/2024\/10\/1.1-COVER-PORTFOLIO-MAIN-705x605-2-300x257.jpg 300w\" sizes=\"auto, (max-width: 705px) 100vw, 705px\" \/>\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\n<style>\n#image_154042073 {\n  width: 100%;\n}\n<\/style>\n\t<\/div>\n\t\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\n\t<div id=\"col-842578645\" class=\"col small-12 large-12\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\t<div class=\"img has-hover x md-x lg-x y md-y lg-y\" id=\"image_944645042\">\n\t\t\t\t\t\t\t\t<div class=\"img-inner dark\" >\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"705\" height=\"605\" src=\"https:\/\/luxymedia.com\/wp-content\/uploads\/2024\/10\/2-MAIN-FEATURED-PORTFOLIO-MAIN-705x605-3.jpg\" class=\"attachment-original size-original\" alt=\"\" srcset=\"https:\/\/luxymedia.com\/wp-content\/uploads\/2024\/10\/2-MAIN-FEATURED-PORTFOLIO-MAIN-705x605-3.jpg 705w, https:\/\/luxymedia.com\/wp-content\/uploads\/2024\/10\/2-MAIN-FEATURED-PORTFOLIO-MAIN-705x605-3-300x257.jpg 300w\" sizes=\"auto, (max-width: 705px) 100vw, 705px\" \/>\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\n<style>\n#image_944645042 {\n  width: 100%;\n}\n<\/style>\n\t<\/div>\n\t\n\t<div class=\"img has-hover x md-x lg-x y md-y lg-y\" id=\"image_1401926584\">\n\t\t\t\t\t\t\t\t<div class=\"img-inner dark\" >\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"705\" height=\"705\" src=\"https:\/\/luxymedia.com\/wp-content\/uploads\/2024\/10\/3-PORTFOLIO-OTHER-705x705-12.jpg\" class=\"attachment-original size-original\" alt=\"\" srcset=\"https:\/\/luxymedia.com\/wp-content\/uploads\/2024\/10\/3-PORTFOLIO-OTHER-705x705-12.jpg 705w, https:\/\/luxymedia.com\/wp-content\/uploads\/2024\/10\/3-PORTFOLIO-OTHER-705x705-12-300x300.jpg 300w, https:\/\/luxymedia.com\/wp-content\/uploads\/2024\/10\/3-PORTFOLIO-OTHER-705x705-12-150x150.jpg 150w\" sizes=\"auto, (max-width: 705px) 100vw, 705px\" \/>\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\n<style>\n#image_1401926584 {\n  width: 100%;\n}\n<\/style>\n\t<\/div>\n\t\n\t<div class=\"img has-hover x md-x lg-x y md-y lg-y\" id=\"image_1896414689\">\n\t\t\t\t\t\t\t\t<div class=\"img-inner dark\" >\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"705\" height=\"605\" src=\"https:\/\/luxymedia.com\/wp-content\/uploads\/2024\/10\/4-PORTFOLIO-MAIN-705x605-10.jpg\" class=\"attachment-original size-original\" alt=\"\" srcset=\"https:\/\/luxymedia.com\/wp-content\/uploads\/2024\/10\/4-PORTFOLIO-MAIN-705x605-10.jpg 705w, https:\/\/luxymedia.com\/wp-content\/uploads\/2024\/10\/4-PORTFOLIO-MAIN-705x605-10-300x257.jpg 300w\" sizes=\"auto, (max-width: 705px) 100vw, 705px\" \/>\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\n<style>\n#image_1896414689 {\n  width: 100%;\n}\n<\/style>\n\t<\/div>\n\t\n\t<div class=\"img has-hover x md-x lg-x y md-y lg-y\" id=\"image_934661636\">\n\t\t\t\t\t\t\t\t<div class=\"img-inner dark\" >\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"705\" height=\"705\" src=\"https:\/\/luxymedia.com\/wp-content\/uploads\/2024\/10\/5-PORTFOLIO-OTHER-705x705-14.jpg\" class=\"attachment-original size-original\" alt=\"\" srcset=\"https:\/\/luxymedia.com\/wp-content\/uploads\/2024\/10\/5-PORTFOLIO-OTHER-705x705-14.jpg 705w, https:\/\/luxymedia.com\/wp-content\/uploads\/2024\/10\/5-PORTFOLIO-OTHER-705x705-14-300x300.jpg 300w, https:\/\/luxymedia.com\/wp-content\/uploads\/2024\/10\/5-PORTFOLIO-OTHER-705x705-14-150x150.jpg 150w\" sizes=\"auto, (max-width: 705px) 100vw, 705px\" \/>\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\n<style>\n#image_934661636 {\n  width: 100%;\n}\n<\/style>\n\t<\/div>\n\t\n\t<div class=\"img has-hover x md-x lg-x y md-y lg-y\" id=\"image_1534625358\">\n\t\t\t\t\t\t\t\t<div class=\"img-inner dark\" >\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"705\" height=\"605\" src=\"https:\/\/luxymedia.com\/wp-content\/uploads\/2024\/10\/6-PORTFOLIO-OTHER-705x705-3.jpg\" class=\"attachment-original size-original\" alt=\"\" srcset=\"https:\/\/luxymedia.com\/wp-content\/uploads\/2024\/10\/6-PORTFOLIO-OTHER-705x705-3.jpg 705w, https:\/\/luxymedia.com\/wp-content\/uploads\/2024\/10\/6-PORTFOLIO-OTHER-705x705-3-300x257.jpg 300w\" sizes=\"auto, (max-width: 705px) 100vw, 705px\" \/>\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\n<style>\n#image_1534625358 {\n  width: 100%;\n}\n<\/style>\n\t<\/div>\n\t\n\t\t<\/div>\n\t\t\t\t\n<style>\n#col-842578645 > .col-inner {\n  margin: 0px 0px -15px 0px;\n}\n<\/style>\n\t<\/div>\n\n\t\n\n<style>\n#row-558446548 > .col > .col-inner {\n  padding: 0px 0px 15px 0px;\n}\n<\/style>\n<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\n\t<div id=\"col-1522447321\" class=\"col hide-for-small medium-6 small-12 large-6 small-col-first\"  >\n\t\t<div class=\"is-sticky-column\"><div class=\"is-sticky-column__inner\">\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\n  <div class=\"banner has-hover\" id=\"banner-1858825449\">\n          <div class=\"banner-inner fill\">\n        <div class=\"banner-bg fill\" >\n                                                \n                    <\/div>\n\t\t\n        <div class=\"banner-layers container\">\n            <div class=\"fill banner-link\"><\/div>            \n   <div id=\"text-box-891496346\" class=\"text-box banner-layer x0 md-x0 lg-x0 y95 md-y100 lg-y100 res-text\">\n                                <div class=\"text-box-content text dark\">\n              \n              <div class=\"text-inner text-center\">\n                  \n\t<div id=\"text-2839088413\" class=\"text\">\n\t\t\n<h3><strong><span style=\"font-family: avenir-next-lt-pro;\">Parliament of Canada<\/strong><\/h3>\n\t\t\n<style>\n#text-2839088413 {\n  font-size: 1.1rem;\n  text-align: left;\n}\n@media (min-width:550px) {\n  #text-2839088413 {\n    font-size: 1.6rem;\n  }\n}\n<\/style>\n\t<\/div>\n\t\n              <\/div>\n           <\/div>\n                            \n<style>\n#text-box-891496346 .text-inner {\n  padding: 0px 0px 0px 20px;\n}\n#text-box-891496346 {\n  width: 76%;\n}\n#text-box-891496346 .text-box-content {\n  font-size: 100%;\n}\n@media (min-width:550px) {\n  #text-box-891496346 {\n    width: 60%;\n  }\n}\n<\/style>\n    <\/div>\n \n        <\/div>\n      <\/div>\n\n            \n<style>\n#banner-1858825449 {\n  padding-top: 350px;\n  background-color: rgb(0,0,0);\n}\n<\/style>\n  <\/div>\n\n\n<div class=\"row row-full-width\"  id=\"row-1253791781\">\n\n\t<div id=\"col-1545774631\" class=\"col small-12 large-12\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\t<div id=\"text-1407011372\" class=\"text\">\n\t\t\n<p>Pendant quatre ann\u00e9es cons\u00e9cutives, Luxy Media a \u00e9t\u00e9 s\u00e9lectionn\u00e9 par le Parlement du Canada pour g\u00e9rer ses campagnes de m\u00e9dias sociaux pour les saisons d\u2019hiver\/automne. En tant que l\u00e9gislature f\u00e9d\u00e9rale du Canada, le Parlement du Canada est bas\u00e9 sur la Colline du Parlement \u00e0 Ottawa et se compose de trois parties : le monarque, le S\u00e9nat et la Chambre des communes.<\/p>\n<p>Notre objectif \u00e9tait de cr\u00e9er un plan marketing et cr\u00e9atif complet pour diverses activations, notamment le recrutement de guides parlementaires, et d\u2019augmenter l\u2019audience du Parlement sur les principales plateformes de m\u00e9dias sociaux. Pour am\u00e9liorer leur strat\u00e9gie de communication, nous avons fourni au Parlement du Canada une vari\u00e9t\u00e9 de services et d\u2019outils, notamment une strat\u00e9gie de marketing num\u00e9rique, des m\u00e9dias payants et une conception graphique. Ces efforts ont permis une augmentation significative de la port\u00e9e et de l\u2019engagement sur les r\u00e9seaux sociaux, une augmentation de 35 % de la campagne de candidature pour les guides du Parlement, plus d\u2019un million de vues sur les campagnes vid\u00e9o YouTube et une croissance de 500 % des abonn\u00e9s YouTube.<\/p>\n\t\t\n<style>\n#text-1407011372 {\n  font-size: 1.1rem;\n}\n<\/style>\n\t<\/div>\n\t\n\t\t<\/div>\n\t\t\t\t\n<style>\n#col-1545774631 > .col-inner {\n  padding: 0px 0px 0px 20px;\n}\n<\/style>\n\t<\/div>\n\n\t\n\n\t<div id=\"col-1160958635\" class=\"col medium-6 small-12 large-6\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n<h2><span style=\"font-family: avenir-next-lt-pro;\">Services:<\/span><\/h2>\n<ul>\n<li><span style=\"font-family: avenir-next-lt-pro;\">Strat\u00e9gie de marketing num\u00e9rique<\/span><\/li>\n<li><span style=\"font-family: avenir-next-lt-pro;\">M\u00e9dias payants<\/span><\/li>\n<li><span style=\"font-family: avenir-next-lt-pro;\">Marketing sur les r\u00e9seaux sociaux<\/span><\/li>\n<\/ul>\n\t\t<\/div>\n\t\t\t\t\n<style>\n#col-1160958635 > .col-inner {\n  padding: 0px 0px 0px 20px;\n}\n<\/style>\n\t<\/div>\n\n\t\n\n\t<div id=\"col-314688177\" class=\"col medium-6 small-12 large-6\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n<h2><span style=\"font-family: avenir-next-lt-pro;\">Impact:<\/span><\/h2>\n<ul>\n<li><span style=\"font-family: avenir-next-lt-pro;\">Croissance significative de la port\u00e9e et de l\u2019engagement sur les r\u00e9seaux sociaux<\/span><\/li>\n<li><span style=\"font-family: avenir-next-lt-pro;\">Augmentation de 35 % de la campagne de candidature pour les guides du Parlement<\/span><\/li>\n<li><span style=\"font-family: avenir-next-lt-pro;\">Croissance de 500 % des abonn\u00e9s YouTube<\/span><\/li>\n<li><span style=\"font-family: avenir-next-lt-pro;\">Plus d\u2019un million de vues sur les campagnes vid\u00e9o YouTube.<\/span><\/li>\n<\/ul>\n\t<div id=\"gap-1125864197\" class=\"gap-element clearfix\" style=\"display:block; height:auto;\">\n\t\t\n<style>\n#gap-1125864197 {\n  padding-top: 20px;\n}\n<\/style>\n\t<\/div>\n\t\n\t\t<\/div>\n\t\t\t\t\n<style>\n#col-314688177 > .col-inner {\n  padding: 0px 0px 0px 0px;\n}\n<\/style>\n\t<\/div>\n\n\t\n<\/div>\n\t\t<\/div>\n\t\t<\/div><\/div>\t\t\n<style>\n#col-1522447321 > .is-sticky-column > .is-sticky-column__inner > .col-inner {\n  margin: -50px 0px -40px 0px;\n}\n<\/style>\n\t<\/div>\n\n\t\n\n\t<div id=\"col-697094250\" class=\"col show-for-small medium-6 small-12 large-6 small-col-first\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\n  <div class=\"banner has-hover\" id=\"banner-1768080984\">\n          <div class=\"banner-inner fill\">\n        <div class=\"banner-bg fill\" >\n                                                \n                    <\/div>\n\t\t\n        <div class=\"banner-layers container\">\n            <div class=\"fill banner-link\"><\/div>            \n   <div id=\"text-box-665855631\" class=\"text-box banner-layer x0 md-x0 lg-x0 y95 md-y100 lg-y100 res-text\">\n                                <div class=\"text-box-content text dark\">\n              \n              <div class=\"text-inner text-center\">\n                  \n\t<div id=\"text-2759740437\" class=\"text\">\n\t\t\n<h3><strong><span style=\"font-family: avenir-next-lt-pro;\">Parliament of Canada<\/strong><\/h3>\n\t\t\n<style>\n#text-2759740437 {\n  font-size: 1.1rem;\n  text-align: left;\n}\n@media (min-width:550px) {\n  #text-2759740437 {\n    font-size: 1.6rem;\n  }\n}\n<\/style>\n\t<\/div>\n\t\n              <\/div>\n           <\/div>\n                            \n<style>\n#text-box-665855631 .text-inner {\n  padding: 0px 0px 0px 20px;\n}\n#text-box-665855631 {\n  width: 76%;\n}\n#text-box-665855631 .text-box-content {\n  font-size: 100%;\n}\n@media (min-width:550px) {\n  #text-box-665855631 {\n    width: 60%;\n  }\n}\n<\/style>\n    <\/div>\n \n        <\/div>\n      <\/div>\n\n            \n<style>\n#banner-1768080984 {\n  padding-top: 350px;\n  background-color: rgb(0,0,0);\n}\n<\/style>\n  <\/div>\n\n\n<div class=\"row row-full-width\"  id=\"row-2136564695\">\n\n\t<div id=\"col-1465550224\" class=\"col small-12 large-12\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\t<div id=\"text-767324753\" class=\"text\">\n\t\t\n<p>Pendant quatre ann\u00e9es cons\u00e9cutives, Luxy Media a \u00e9t\u00e9 s\u00e9lectionn\u00e9 par le Parlement du Canada pour g\u00e9rer ses campagnes de m\u00e9dias sociaux pour les saisons d\u2019hiver\/automne. En tant que l\u00e9gislature f\u00e9d\u00e9rale du Canada, le Parlement du Canada est bas\u00e9 sur la Colline du Parlement \u00e0 Ottawa et se compose de trois parties : le monarque, le S\u00e9nat et la Chambre des communes.<\/p>\n<p>Notre objectif \u00e9tait de cr\u00e9er un plan marketing et cr\u00e9atif complet pour diverses activations, notamment le recrutement de guides parlementaires, et d\u2019augmenter l\u2019audience du Parlement sur les principales plateformes de m\u00e9dias sociaux. Pour am\u00e9liorer leur strat\u00e9gie de communication, nous avons fourni au Parlement du Canada une vari\u00e9t\u00e9 de services et d\u2019outils, notamment une strat\u00e9gie de marketing num\u00e9rique, des m\u00e9dias payants et une conception graphique. Ces efforts ont permis une augmentation significative de la port\u00e9e et de l\u2019engagement sur les r\u00e9seaux sociaux, une augmentation de 35 % de la campagne de candidature pour les guides du Parlement, plus d\u2019un million de vues sur les campagnes vid\u00e9o YouTube et une croissance de 500 % des abonn\u00e9s YouTube.<\/p>\n\t\t\n<style>\n#text-767324753 {\n  font-size: 1.1rem;\n}\n<\/style>\n\t<\/div>\n\t\n\t\t<\/div>\n\t\t\t\t\n<style>\n#col-1465550224 > .col-inner {\n  padding: 0px 0px 0px 20px;\n}\n<\/style>\n\t<\/div>\n\n\t\n\n\t<div id=\"col-1745599447\" class=\"col medium-6 small-12 large-6\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n<h2><span style=\"font-family: avenir-next-lt-pro;\">Services:<\/span><\/h2>\n<ul>\n<li><span style=\"font-family: avenir-next-lt-pro;\">Strat\u00e9gie de marketing num\u00e9rique<\/span><\/li>\n<li><span style=\"font-family: avenir-next-lt-pro;\">M\u00e9dias payants<\/span><\/li>\n<li><span style=\"font-family: avenir-next-lt-pro;\">Marketing sur les r\u00e9seaux sociaux<\/span><\/li>\n<\/ul>\n\t\t<\/div>\n\t\t\t\t\n<style>\n#col-1745599447 > .col-inner {\n  padding: 0px 0px 0px 20px;\n}\n<\/style>\n\t<\/div>\n\n\t\n\n\t<div id=\"col-47907264\" class=\"col medium-6 small-12 large-6\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n<h2><span style=\"font-family: avenir-next-lt-pro;\">Impact:<\/span><\/h2>\n<ul>\n<li><span style=\"font-family: avenir-next-lt-pro;\">Croissance significative de la port\u00e9e et de l\u2019engagement sur les r\u00e9seaux sociaux<\/span><\/li>\n<li><span style=\"font-family: avenir-next-lt-pro;\">Augmentation de 35 % de la campagne de candidature pour les guides du Parlement<\/span><\/li>\n<li><span style=\"font-family: avenir-next-lt-pro;\">Croissance de 500 % des abonn\u00e9s YouTube<\/span><\/li>\n<li><span style=\"font-family: avenir-next-lt-pro;\">Plus d\u2019un million de vues sur les campagnes vid\u00e9o YouTube.<\/span><\/li>\n<\/ul>\n\t\t<\/div>\n\t\t\t\t\n<style>\n#col-47907264 > .col-inner {\n  padding: 0px 0px 20px 20px;\n}\n@media (min-width:550px) {\n  #col-47907264 > .col-inner {\n    padding: 0px 0px 0px 0px;\n  }\n}\n<\/style>\n\t<\/div>\n\n\t\n<\/div>\n\t\t<\/div>\n\t\t\t\t\n<style>\n#col-697094250 > .col-inner {\n  margin: -50px 0px -40px 0px;\n}\n<\/style>\n\t<\/div>\n\n\t\n<\/div>\n\t\t<\/div>\n\n\t\t\n<style>\n#section_2005505994 {\n  padding-top: 0px;\n  padding-bottom: 0px;\n}\n<\/style>\n\t<\/section>\n\t\n","protected":false},"featured_media":5444,"template":"single-portfolio-fullwidth.php","class_list":["post-5763","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/luxymedia.com\/fr\/wp-json\/wp\/v2\/portfolio\/5763","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/luxymedia.com\/fr\/wp-json\/wp\/v2\/portfolio"}],"about":[{"href":"https:\/\/luxymedia.com\/fr\/wp-json\/wp\/v2\/types\/portfolio"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/luxymedia.com\/fr\/wp-json\/wp\/v2\/media\/5444"}],"wp:attachment":[{"href":"https:\/\/luxymedia.com\/fr\/wp-json\/wp\/v2\/media?parent=5763"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}